i-MESSAGE WITH YUNG JAKE

By Monica Rojas

By now, you've probably seen Yung Jake's 2012 video "E.m-bed.de/d" and may have found yourself anxiously trying to figure out whether you had just contrived a virus, but don't fret when the pop-ups start, just sit back and enjoy the show. However, you might not know to download the rapper and artist's FREE Augmented Real App (Official Selection of the 2013 Sundance Film Festival), which will leave you asking yourself "HOW!?" – in a good way. The app taps into your iPhone's camera, and when hovered over the accompanying rock image – for a lack of a better term –  found here, it begins playing his song "Augmented Real" and a 3D rendering of Yung Jake himself appears dancing amidst floating money and strippers. Your very own LIVE holographic Yung Jake – so dreamy. Staying true to his user-friendly regime, last month, he debuted his latest video for "Look", which was shot by Gabe of UZI using nothing but an iPhone. Naturally, it won't come as a surprise that Yung Jake only does interviews via iMessage...

Selfie by Yung Jake

Selfie by Yung Jake

Augmented Real App: View through iPhone 

Augmented Real App: View through iPhone 

**Vince Mckelvie, net artist 

**Vince Mckelvie, net artist 

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